Adopting new technology and evolving with the rise of citizen journalism, the scene of news outlets has incurred a massive overhaul from its traditional beginnings. The public now realises that information is abundant – anyone can report news and publish it to public forum. Whilst there is a growing trend for people to gather their news from multiple platforms, the fact that there is such a copious amount of information makes it essentially worthless.
In today’s day and age, news can be gathered anywhere, anytime and just as easily be published by anyone. For this reason, the authenticity and fact that traditional media must adhere to censorship guidelines makes the public more trusting.
An article by the American press institute (also referenced above) on how Americans choose to get their news, states that it all depends on the story. Whilst computers and mobile devices are becoming increasingly popular to gather information, people still turn to print media for coverage of certain topics. “Peoples turn to newspapers, whether in print or online, more than any other source specified… But they are most likely to turn to newspaper media for news about their local town or city, for news about arts and culture, and for news about schools and education” (American Press Institute, 2014).
It’s interesting to note this theory of audience trust issues. John Pavlik discusses in his article, ‘Innovation and the Future of Journalism’ the gradual take over of print news that followed the rise of online media. He outlines four techniques that he theorizes will help news media grow and develop:
“creating, delivering and presenting quality news content; engaging the public in an interactive news discourse; employing new methods or reporting optimized for the digital, networked age; and developing new management and organisational strategies for a digital, networked and mobile environment” (2013).
So, whilst new technology plays a part in how we gather and utilize news, it is its it’s symbiotic relationship with traditional media that engages a trusting and satisfied readership.
Pavlik, J 2013, ‘Innovation and the future of Journalism’, Digital Journalism, pp. 181-191.
American Press Institute 2014, ‘The Personal News Cycle: How Americans Choose to get their News’ Accessed at: http://www.americanpressinstitute.org/publications/reports/survey-research/personal-news-cycle/