When was it that people stopped teasing Nerds? My guess is that it was around the same time they started to realise that the people they were making fun of might one day be their boss.
Popular culture and television, previously typecasting nerds as social outcasts, now portray and encourage people to embrace their inner nerd. My favourite TV show right now, New Girl, sells the image of ‘quirky nerd’ perfectly with stereotypically nerdy outfits and habits being glamorized in typical Hollywood flare. The lead character, Jess, whose unconventional social behaviour (such as randomly bursting into song) gets her into some tricky situations, is influencing the way audiences view geeks/nerds. The shows tagline you ask? “Simply Adorkable”. Clever!
Something that I’ve been noticing heaps lately is that nerds are influencing the way people dress. Personally, I’m not really a fan of the ‘preppy’ look but its really taking the world by storm! More and more boys are following the Chuck Bass trend, ‘top-buttoning’ their increasingly patterned shirts and girls like Rachel Berry opting for old skool cardigans paired with pleated skirts.
Something that I take away from these trends in television and fashion (just two of many nerd-influenced areas) is that the nerd is now a symbol of success and often wealth.
I’ve come to a bit of a conclusion about why it is that people are suddenly imitating and embracing nerd culture. People ♥ $. Nerds have $. That’s it.
Bill Gates, Richard Branson, Steve Jobs, Mark Zuckerburg. All nerds who have used technology in one-way or another to make the moolah! These guys, leading by example, show the public that if you aren’t a nerd, you better become one quick!