Who cares?!

The public’s view of Global Warming is highly influenced by what the media feed them. It’s obvious that recent generations have been raised in a culture of growing environmental awareness. Some researchers suggest that whilst increased knowledge of the human impact on the environment, many of us are becoming tired of hearing about it.

“LETS GO GREEN TO GET OUR GLOBE CLEAN!” “REUSE, REDUCE, RECYCLE” “GIVE A HOOT, DON’T POLLUTE” “DON’T LET THE WATER RUN IN THE SINK, OUR LIFE’S ON THE BRINK!”

Is it any wonder, with slogans like this bombarding us daily, that we’re getting just a little bit tired of hearing about it?

A survey conducted by Readers Digest has suggested that,

“The colour green is now instantly recognised as eco-friendly, but media saturation has caused the message to lose potency and gain what he describes as green fatigue”.

The public is progressively ignoring these enviro-messages and opting to dismiss the feelings of guilt that arises from using the incorrect bin. It seems that people were once spurred on by feeling personally responsible for the state of the earth but now simply ignore those feelings.

Personally, I think the growing hipster/indie population may be to blame. Initially they were probably most likely to encourage increased action to save our withering environment. However, like most of the things they love, Climate Change became too mainstream and so they had to move on… just a thought! 😉

The same report by Readers Digest indicates how we are ignoring the little voice inside our heads,

Despite living in one of the driest environments in the world the survey found just 31 per cent of respondents feel bad about showering for more than four minutes and 85 per cent regularly take long showers.”

Its interesting to think then, whether the media’s encouragement for us to do good by mother earth will eventually backfire and result in a lack of interest from the public.

– Orcadia

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