Monologic vs. Dialogic

No doubt about it, You Tube has revolutionized the way our society (locally and globally) operates. News, popular culture, music, whatever you like basically, is broadcasted to a worldwide audience without limitations or bounds. 
For a regular person like myself to become a producer of my own content, it’s as easy as fiddling around on iMovie and uploading my vid onto the web. That’s it. I’m published no questions asked. For this reason it’s understandable that traditional, monologic media is increasingly becoming frustrated with the ease and cheapness that people can access the products they are selling for a much higher price. The lack of gatekeepers, for example publishers and editors, to monitor the online creative sphere makes it incredibly easy for the average person to produce content. Despite paving the way for new and unlimited forms of entertainment and discussion, this process lacks quality control and leaves room for mass amounts of useless junk all over the net!

I am someone who loves digital media, specifically videos. I personally, prefer to get my news (with the majority being celebrity goss I’m slightly ashamed to admit) from Internet sources that contain video that I can be visually stimulated by. With many other people around the world enjoying the fact that they don’t have to extract information from pages and pages of details, the online video realm is becoming increasingly popular. Sites like have devoted parts of their websites to providing video coverage of the latest headlines.

On top of this, not only is new media such as You Tube and many other daily news sites much cheaper than buying a newspaper or magazine, it’s a heck of a lot easier too!
Think about it…every other menial act that humans carry out each day has evolved over time to make it that little bit easier. Backscratchers, bin pedals and robotic vacuum cleaners just to name a few.

Its becoming clear that the older forms of broadcasting a message are very quickly being overrun by dialogic media that enables public participation and the ability for broadcasters to interact with each other simultaneously. In reality, reading a newspaper at home doesn’t involve much discussion or social interaction does it? Well, online news sources (for example) do! Its as easy as ‘liking’ what you’ve read or re-tweeting it to a friend ☺
Despite seemingly optimistic outlooks for the sales of magazines in the near future, hardcopy versions of newspapers are expected to decrease in popularity. Our society is geared to expect more things at a faster rate and devices such as the iPad, various eReaders and especially online sources are delivering that fantastically.

– Orcadia


ApPl3 4 lYf !

There’s no denying it. I’m an apple user and after some research into the topic, I’ve also just discovered that I am an ‘apple fanboy’!

Whatever it is…the streamlined design, user-friendly layout or the superior social status it provides, owning anything apple just makes me feel good.

Two days ago I was alerted to the fact that, whilst Apple still holds a major place in the market, Android technology is fast approaching, with sales in the US last quarter being greater than those of the almighty Mac!  For first time buyers, it seems, the android is steadily becoming the number one choice. Personally, I’ve always thought that the people with Android phones were… for lack of a better term, ‘geeky’! I find that navigating through an android is virtually impossible whereas the user-friendly and easily navigable iPhone can be operated with ease by almost anyone (except my mum).

Despite being briefly educated on the amazing technology that is Android, I feel hesitant to say that I myself would veer from my comfortable Apple bubble and purchase something of such daunting capabilities. My hesitancy is not shared by the majority of the US phone users however, as seen in a report compiled by comScore.

Ross Rubin, NPD analyst states Android has been criticized for offering a more complex user experience than its competitors, but the company’s wide carrier support and large app selection is appealing to new smartphone customers”. The obvious positives of this quote include the increased potential for creation and distribution of content by users (therefore ‘prosumers’). Yet the fact that Android powered phones are harder to adapt to (and therefore take full advantage of) makes me feel as though the security and user friendly layout of my trusty iPhone is enough to keep me happy.

The iPhone is pretty much childs-play right?

I recognize that the Android movement is hot on our heels but I don’t feel as though the technology it provides is necessary to the everyday person like myself, with the iPhone keeping me more than occupied.

– Orcadia

Hot or Not?

Society today, in a local and even global sense, seems to be divided into two groups. One group favours the idea of Global warming, seeing human activity as an inevitable road to doom, whilst the others flippantly brush off such ideas, claiming them as nonsense.

Global Warming will always be contested publically, currently trending as one of the most talked about topics.

This rift in social opinion can be substantially attributed to the media’s portrayal of this subject. I suppose there’s only so many ways an article can be written on whether or not the earth is heating up …but surely it’s not just a case of true vs. false?

It seems to be so with most of the articles, videos and blogs I’ve seen being based on a he-said-she-said format.

Public opinion peaks at each end of the spectrum with some sources blatantly exclaiming the impending doom of France , whilst others dedicate entire blogs to challenging the notion of climate change (without proper referencing may I add 😉 )

For now, and most likely the unforeseeable future, Global warming remains a hot topic and one perhaps that will not see a public consensus anytime soon. The media only add fuel to the fire by riling up audiences, from whatever perspective, in order to keep this at the fore of public discussion.

– Orcadia

Things are heating up!

Global Warming.

We’re all sick of hearing about it but the issue doesn’t seem to stray far from the Media’s attention.  The impact that humans are having on the state of our global environment has dominated public discussion, news articles and online blogs like this in recent years with relentless repetition.

With a brief understanding of the concept and limited knowledge of what’s being done about the issue, I’ve decided to use my studies to delve into the hot topic of our earth’s gradual destruction…purely out of curiosity.

From what I have read/heard about this topic, the simplest way to describe Global Warming is this: “an increase in the earth’s average atmospheric temperature that causes corresponding changes in climate and that may result from the greenhouse effect.”

 Basically, over time our earth is expected to rise in temperature as a direct result of human intervention. The burning of fossil fuels and deforestation, as well as increased motor vehicles, all contribute to the increasing levels of ‘greenhouse gases’, substances ‘blamed’ for the Earth’s rising temperature.

The media bombards the public with warnings and scientific “fact” (that vary completely from source to source) demonstrating that our Earth is, in fact, becoming hotter…which isn’t a bad thing if you ask me 😉

NASA (National Aeronautics and Space Administration) states that, in the Southern Hemisphere, 2009 was the warmest year since records began in 1880. Yet, despite information like this from such established sources, many skeptics believe that societies bid to try and reverse climate change through our behavior is simply idiotic.  At the forefront of this argument is Australian author, Ian Pilmer, who states on the blurb of his book ‘Heaven + Earth’, that “The hypothesis that humans can actually change climate is unsupported by evidence from geology, archaeology, history and astronomy”.

….compelling stuff huh?

There may be lots of one sided arguments from both supporters and skeptics alike but it is my initial impression that the media positions the audience to see Global Warming as a very real and imminent threat. Throughout the coming weeks I’ll be investigating the Media’s influence over headlines and discussion involving this issue and how the general public see it at a glance.

– Orcadia


2012, ‘Global Warming’, The New York Times, 16th Feb [online]. Available at:[Accessed 14 March 2012]

2011. ‘The 10 Most respected Global Warming Skeptics’, Business Insider, 30th July [online]. Available at:

[Accessed 14 March 2012]

NASA 2010, James E. Hansen. Online. [Accessed 14 March 2012]

Copy. Right?

Copyright. For me this term stirs negative imagery of schoolteachers pointing their fingers in fury, warning about the dangers of plagiarism and the consequences of not referencing correctly. Recently I was posed with more questions about the necessity and implications of copyrighting, specifically digitally and online. This has left me with a struggle of sorts…

Is copyrighting a necessary measure to halt theft and restore ownership to creators? Or, is it merely a way in which large corporations regain control over public expressions? Personally, I think it’s a bit of both.

Its understandable that an online artist or anyone producing content, would want recognition for their work so copyright laws ensure that no one else can take credit for it. Alternatively, corporations in a bid to control the creativity of the growing prosumer population can implement copyright laws. This type of corporate exploitation occurred when Prince sued a woman for posting a video of her son on You Tube in which there was Prince music playing in the background.

In the ‘real world’ (the non-cyber realm), everything has value…mostly monetary. Objects are constantly being bought, sold and traded based on the value society places on them. In a way, this form of fair trade is being introduced into the digital world to ensure that online content is valued in a material way. Lets face it, it’s far too easy to just download a $2 song for free these days. I think that this lack of moral obligation to online content is due to the fact that the product being stolen is not tangible so it doesn’t feel like you’re stealing anything!

It’s clear to me as I write this blog that anything created or shared online can be copied and redistributed with far too much ease. So the benefit of online (and otherwise) Copyright laws are clear as they enable the appropriate action to be taken against anyone who willingly steals another persons creation. From my point of view, it would be extremely hard for producers or even prosumers to find recognition for their work if these copyright guidelines were not in place.

– Orcadia

How can copyright rights be enforced? . 2012. How can copyright rights be enforced? . [ONLINE]

Available at: [Accessed 14 March 2012]

Blogging Newbie


My name is Orcadia McCann and I am currently studying Communication & Media at Uni. Hopefully this degree will provide me with experience in the radio and television industry, paving the way to becoming an editor or producer. Until recently I didn’t realise that my spare time hobby of making silly videos and sound clips with friends could one day turn into an exciting career!

The idea of creating and maintaining a blog has always struck me as daunting. So it came as a not-so-welcome surprise that in order to obtain my University degree, blogging is now a compulsory part of my weekly regime. Anyway, I hope that anyone reading this gains something (anything) …even if it’s learning that my favourite childhood movie was/still is “The Lion King” or that I love attempting to surf!

Stay tuned…things can only go up from here! 🙂